More Money.
More Time.
Less Stress.
Build a more profitable business that doesn’t rely on you.
I help trades and service business owners get clear on what matters, fix profit leaks, and remove day-to-day bottlenecks so the business can run without them.
TRANSFORMING BUSINESSES • TRANSFORMING LIVES
If this sounds familiar, you’re not alone…
You run a trades or service business.
You’re working big hours,
carrying most of the pressure,
and earning less than you would if you were working for someone else.
Delegating feels harder than just doing it yourself,
and too many decisions still land on your desk.
You know there’s more potential in your business,
but without more profit, growth feels risky - not exciting.
You’ve got important decisions to make,
and you want to make the right ones.
Ultimately, you want:
more money
more time
and a business that doesn’t rely on you
If that sounds familiar, you’re not alone - you’re simply at a point where your business needs to work differently.
As a Business Advisor, that’s where I come in
Running a business can feel like carrying the whole weight on your shoulders, especially when you’re the one everyone relies on.
The late nights.
The constant decisions.
The pressure that never really switches off.
No wonder you sometimes feel stuck, overwhelmed, or unsure who to turn to.
I see this all the time, and I want you to know there is no shame in asking for help.
With me, you can be honest about what’s really going on in your business.
No judgement.
No ego.
No pressure to “have it all figured out”.
I’m not giving advice from the sidelines.
I walk beside you, helping you think clearly, make better decisions, and move forward with confidence.
Whether you’re preparing for growth, thinking about selling, or simply want a business that runs better than it does now, you don’t have to figure it out alone.
Together, we’ll shape a business that gives you more choices, more freedom, and the confidence to enjoy what you’ve built.
Hi, I'm Helen
I work with established trades and service business owners who want someone beside them - listening, guiding and helping them move forward.
Whether we spend 90 minutes together or work together long-term, my approach is always the same.
First, we get clear on what’s really going on in your business - where things are stuck, where profit is leaking, and what’s creating pressure on you day to day.
Then we focus on strengthening profit and cashflow, so your business is properly resourced and you’re no longer carrying everything yourself.
From there, we work on capacity - putting the right people, systems, and structure in place so the business doesn’t rely on you for every decision and every problem.
Everything we do is practical and grounded.
No overwhelm.
No generic advice.
No 50-page strategy documents that never get used.
I’m here to help you make smarter decisions, build a business that works better, and get results that actually matter.
This is what running a business should feel like
You have clarity.
No more second-guessing - just confident next steps.
Your numbers make sense.
You know exactly where your profit is coming from (and where it isn’t).
Your systems work.
Fewer frustrations, fewer bottlenecks, and far fewer constant staff questions pulling you off track.
You have a trusted Business Advisor to help you choose the right opportunities, avoid costly mistakes, and keep you accountable.
And most importantly —
you have the time and money to enjoy life beyond the business.
If that's the version of business you want... You're in the right place.
Ways to work with me
90-Min Deep Dive
One challenge
1 x 90 Min session
One Key Challenge
Focused action plan
$399 incl GST
Accountable AF
Get sh*t done
2 x 90-min foundation sessions
Quarterly reviews
Bi-weekly check ins
Setup $1,250 plus GST
Ongoing $450 plus GST per month (4-month minimum)
Partner for Success
Ongoing support
Monthly 1:1 advisory sessions
Strategic planning, systems & profitability
Expert support & accountability
From $4,500 plus GST (3 month minimum)
What my clients say
"Working with Helen has been an absolute game changer. Helen took the time to get to know us and our small business and from day one provided clarity, structure, and a fresh perspective to our business. Her guidance has helped us set clearer goals, streamline our processes, and gain the confidence to make bold, strategic decisions, all of which are still a work in progress but we now have a clear plan. What we appreciate most is her genuine investment in our success. Helen is not just a coach, but a trusted partner who challenges us, supports us, and celebrates our wins with us. Her bubbly personality and honest approach is a great fit for us."
Mary and Craig Ferguson, The Property Management Team, Napier
What my clients say
"Helen is very astute, and can quickly get right to the heart of a matter. Her straight forward, pragmatic advice is exactly what I'm looking for from a business advisor, and as a result of working with Helen I have the confidence and knowledge to implement a number of positive changes in my business."
Dylan Gardiner, Kiwi Underglaze, Hamilton
What my clients say
"Working with Helen has been amazing! We were looking to grow our business and her input has been invaluable. From helping us understand where we were at and then helping us put a plan in place for where we want to go, Helen has given us the ability to move forward with confidence. We would not hesitate to recommend Helen and look forward to the next exciting chapter."
Richard and Geraldine Thomson, Alpha Drain Unblocking, Auckland
What my clients say
"Sometimes being in business can be quite a lonely thing. It has been really beneficial having Helen help me to resolve current issues, implement new systems and processes, and improve profitability. Helen challenges my ideas rather than just accepting what I say. She helps me understand alternative outcomes that could be possible if we did some things differently. Working with Helen is invaluable. I would 100% recommend her to other business owners."
Iain Colville, Switch Group, Hamilton
What happens if you keep putting this off?
Honestly?
Nothing changes.
If you keep pushing forward without support, you’ll likely stay stuck in the same cycle.
Too many decisions landing on you.
Not enough time to think clearly, and make changes.
Profits that don't reflect the effort you're putting in.
Your business will keep running... just not in the way you want it to.
Another year goes by.
You’re still busy.
Still carrying the pressure.
Still knowing something needs to change.
And while nothing is “wrong” enough to force action…
nothing really gets better either.
It doesn’t have to be like this.
You don’t have to figure it all out alone.
Taking the first step doesn’t mean committing to anything big.
It just means slowing things down, getting some perspective, and working out what actually matters.
If you want a business that pays you properly, gives you back time, and doesn’t rely on you for everything...
WALKING BESIDE BUSINESS OWNERS EVERY STEP OF THE WAY
A New Zealand Business Advisor helping established, trades and service-based business owners, create clarity, profit, and freedom in their business and life.