Feeling Stuck?
You don’t have to face the tough stuff alone.
I give honest advice that’s practical, caring, and focused on what matters most to you and your business.
I'm Helen Laidlaw, a trusted Business Advisor, walking beside business owners every step of the way.
TRANSFORMING BUSINESSES • TRANSFORMING LIVES
Does this sound like you?
You are an established, service-based business. You don’t sell products off a shelf - you sell time, materials, and expertise.
You're working harder than ever, but feel like you're not getting ahead.
You’re thinking about growing, but you're not sure how to break through to the next level without burning out.
You’ve got decisions to make, and you want to make the right ones.
You’re tired of all roads leading to you, but delegating feels impossible.
You want more time, more profit, and a business that isn’t so reliant on you.
As a Business Advisor, that’s where I come in
Running a business can feel like carrying the whole weight on your shoulders.
The late nights, the endless decisions, the stress that never seems to let up; it’s a lot! No wonder you sometimes feel stuck, overwhelmed and unsure who to turn to.
I see this all the time, and I want you to know there’s no shame in asking for help. With me, you can be honest about what’s really going on. No judgment. No ego. No pressure. I’m not just giving advice from the sidelines - I’m right there walking beside you.
Whether you’re preparing for growth, getting ready to sell, or simply want a business that runs better than it does now, you don’t have to figure it out alone.
Together, we’ll shape a business that gives you more choices, more freedom, and the confidence to enjoy what you’ve built.
Hi, I'm Helen
I work with service-based business owners who want someone beside them - listening, guiding and helping them move forward.
Regardless of whether we spend 90 minutes together or work long-term, my process is the same:
Get clear on the real issues and opportunities in your business.
Break it down into clear, actionable steps, so you know exactly what needs to be done next.
Focus on profitability, systems and efficiency.
I’m not here to hand you a 50-page strategy document!
I’m here to help you make smarter decisions, and get results that actually matter.
This is what running a business should feel like
You have total clarity. No more second-guessing, just confident next steps.
Your numbers make sense. You know exactly where your profit is coming from.
Your systems work. Frustrations, bottlenecks, and constant staff questions are a thing of the past.
You have a trusted Business Advisor to help you choose the right opportunities, avoid costly mistakes, and keep you accountable.
You have the time (and money!) to enjoy life beyond the business.
If that's the version of business you want... You're in the right place.
Ways to work with me
90-Min Deep Dive
One challenge
1 x 90 Min session
One Key Challenge
Focused action plan
$399 incl GST
4 x 2 Intensive
Clarity in 30 days
4 x 2 hour sessions
Completed in 30 days + 30 days of support
12 month action plan
$2,500 plus GST
Partner for Success
Ongoing support
Monthly 1:1 advisory sessions
Strategic planning, systems & profitability
Expert support & accountability
From $4,500 plus GST (3 month minimum)
What my clients say
"Working with Helen has been an absolute game changer. Helen took the time to get to know us and our small business and from day one provided clarity, structure, and a fresh perspective to our business. Her guidance has helped us set clearer goals, streamline our processes, and gain the confidence to make bold, strategic decisions, all of which are still a work in progress but we now have a clear plan. What we appreciate most is her genuine investment in our success. Helen is not just a coach, but a trusted partner who challenges us, supports us, and celebrates our wins with us. Her bubbly personality and honest approach is a great fit for us."
Mary and Craig Ferguson, The Property Management Team, Napier
What my clients say
"Helen is very astute, and can quickly get right to the heart of a matter. Her straight forward, pragmatic advice is exactly what I'm looking for from a business advisor, and as a result of working with Helen I have the confidence and knowledge to implement a number of positive changes in my business."
Dylan Gardiner, Kiwi Underglaze, Hamilton
What my clients say
"Working with Helen has been amazing! We were looking to grow our business and her input has been invaluable. From helping us understand where we were at and then helping us put a plan in place for where we want to go, Helen has given us the ability to move forward with confidence. We would not hesitate to recommend Helen and look forward to the next exciting chapter."
Richard and Geraldine Thomson, Alpha Drain Unblocking, Auckland
What my clients say
"Sometimes being in business can be quite a lonely thing. It has been really beneficial having Helen help me to resolve current issues, implement new systems and processes, and improve profitability. Helen challenges my ideas rather than just accepting what I say. She helps me understand alternative outcomes that could be possible if we did some things differently. Working with Helen is invaluable. I would 100% recommend her to other business owners."
Iain Colville, Switch Group, Hamilton
What happens if you keep putting this off?
NOTHING gets easier on its own.
If you keep pushing forward without asking for help, you’ll stay stuck in the same cycle.
Too many decisions.
Not enough time.
Profits that don't reflect your effort.
Your business will keep running... but not in the way you want it to.
And another year will go by without the changes you know you need to make.
It doesn’t have to be like this...
You don’t have to figure it all out alone.
Take the first step now, and let’s build the business you want and the life you deserve.
WALKING BESIDE BUSINESS OWNERS EVERY STEP OF THE WAY
A New Zealand Business Advisor helping established, service-based business owners, create clarity, profit, and freedom in their business and life.