Are You Running Your Business—Or Is It Running You?
Owning a business isn’t about creating a job for yourself.
It’s your dream, your responsibility, and your future.
But........
When your business relies on YOU for everything, when the systems (or lack of them) leave you constantly putting out fires, and when your cashflow is under pressure… it's exhausting!
Instead of the freedom and success you imagined, the following is your reality.
You’re working your butt off, yet your personal wealth isn’t growing.
Your team relies on you for everything, and stepping away feels impossible.
You feel alone—your team, friends, and family mean well, but they don’t understand the pressure of running a business.
Instead of moving forward, it feels like your business is going backwards.
You're tired of second-guessing everything—what you need is clear advice from someone who’s been there.
How much longer can you keep this up?
Another 5, 10, or 20 years?
… is that really why you got into business in the first place?
Imagine running a business that actually works for you.
You have total clarity—no more second-guessing, just clear direction on what needs to be done.
Your numbers make sense—you know exactly where your cash is going, and you sleep easy at night.
Your systems work—frustrations, bottlenecks, and constant staff questions are a thing of the past.
You have a trusted advisor—someone to help you choose the right opportunities, avoid costly mistakes, and keep you accountable.
You have the time (and money!) to enjoy life beyond the business.
You don’t have to do this alone.
Together, let’s start building a business
that works for you, not the other way around.
What my clients say
"Helen is very astute, and can quickly get right to the heart of a matter. Her straight forward, pragmatic advice is exactly what I'm looking for from a business advisor, and as a result of working with Helen I have the confidence and knowledge to implement a number of positive changes in my business."
Dylan Gardiner
Macs Mud , Hamilton
"We have been working with Helen since May 2021 and she has been amazing! We were looking to grow our business and her input has been invaluable. From helping us understand where we were at and then helping us put a plan in place for where we want to go, Helen has given us the ability to move forward with confidence. We would not hesitate to recommend Helen and look forward to the next exciting chapter."
Richard and Geraldine Thomson
Alpha Drain Unblocking, Auckland
"Sometimes being in business can be quite a lonely thing. It has been really beneficial having Helen help me to resolve current issues, implement new systems and processes, and improve profitability. Helen challenges my ideas rather than just accepting what I say. She helps me understand alternative outcomes that could be possible if we did some things differently. Working with Helen is invaluable. I would 100% recommend her to other business owners."
Iain Colville
Switch Group , Hamilton
Meet Helen Laidlaw, Business Advisor
Coming from a 20-year successful career as a Chief Financial Officer (CFO) where I worked with SMEs and public sector environments across New Zealand, Australia, and the United Kingdom, I’m passionate about diving into the numbers of a business and helping businesses achieve profitable growth.
When you are everything to everyone, quite often the journey can feel overwhelming, lonely, and at times daunting – especially if you feel like all you do is put out fires or react to the day-to-day challenges in your business, rather than focusing on strategy or improvement. Partnering with me eases that burden. I’ve combined my knowledge and skills as a Chartered Accountant with my experience in business to create a proven process that gets results for my clients.
How I'll work with you
What happens if you keep putting this off?
Let’s be real—nothing magically fixes itself.
If you keep juggling all the moving parts without a clear plan, you’ll stay stuck in the same cycle: too much to do, not enough time, and profits that don’t reflect your effort.
The stress won’t ease, your cash flow won’t improve, and your business won’t run any smoother on its own.
And worst of all?
You’ll keep putting in the hours but never quite get ahead.
It doesn’t have to be this way.
You don’t have to figure it all out alone.
Take the first step now, and let’s get your business working for you—not the other way around.
